Although LLM-powered applications are all the rage, the best practices to make them safe, reliable, and robust are still being determined. It is critical that high-value brands be able to experiment with these technologies without compromising their brand.

In this session, we’ll share a behind-the-scenes look at how Harvard Business Review launched a brand-aligned generative AI experience in their consumer and business-to-business markets. We’ll unveil the various concerns, approaches, and tradeoffs that our team of researchers and engineers explored, balancing principled research with pragmatic product development. We’ll leave attendees with a checklist of concerns to address for their own experiments.