Generative AI (Gen AI) is transforming investment management, enhancing operational efficiency, personalizing client services, and fostering innovative asset management strategies. By utilizing language models and multimodal LLMs, firms can effectively extract valuable signals from news, filings, and various unstructured data sources, driving market share growth and streamlining research processes to make advanced analytics more accessible. As Gen AI can significantly improve risk management and enrich client interactions, its adoption has become essential for firms seeking competitive advantages in a dynamic financial environment. Drawing from my experience at the intersection of Gen AI and investment management, I will share the industry viewpoint and practical insights on harnessing Gen AI’s transformative potential.